How we helped a home care agency build a digital presence that matched their reputation

360 Degree Care spent years operating under a franchise brand. When they went independent, they had a strong local reputation (4.8 stars on Google, 80% caregiver retention, CHAP certification) but no online presence of their own. Families searching for home care in Bergen County had no way to find them. Every day without an independent website meant potential clients were finding competitors instead, despite 360 Degree Care having stronger credentials and deeper community roots.

We built a custom site on a new domain with dedicated service pages, city-level landing pages, and SEO architecture designed to build organic visibility from a standing start. The site was structured around six core services (personal care, companion care, homemaker services, respite care, live-in care, and specialized care) each with its own page optimized for local search intent. Trust signals like their Google rating, CHAP accreditation, and caregiver retention rate were woven throughout the experience so families could evaluate credibility before making a call.